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bet365.ee
Dual-mode operator, 3 regulatory faces
Online Casino Betting

Who operates bet365.ee

The same domain is run by a different company depending on where the player connects from.

Regulated: ES
Separate domain, register-verifiable
served in ES
Detected via search (SERP), not yet register-confirmed.
Separate domain
bet365.es
Regulated: IT
Separate domain, register-verifiable
served in IT
Detected via search (SERP), not yet register-confirmed.
Separate domain
bet365.it
Offshore regime: AZ
Detected via geo-check, not EU-regulated
served in
Detected via search (SERP), not yet register-confirmed.
Separate domain
bet365.bet.ar
No public register lookup for AZ licences

Footers observed from Estonian and Finnish IPs (EMTA face) and other regions (offshore face). Checked 2026-08-05.

Overview

Bet365 is an online casino and betting site operating on bet365.ee. It runs under an Estonian (EMTA) gambling and toto licence held by Hillside (New Media Malta) PLC.

The licence numbers HKT000036, HKT000037, HKL000270, HKL000410 are recorded in the Estonian register under registry code 60573690, and anyone can confirm them there.

The operating company, Hillside (New Media Malta) PLC, is registered in Malta.

Bet365 does not have a dedicated Trustpilot profile. Rather than show an invented rating, we leave it blank.

Everything above comes from the public register and the operator's own published details. Where a fact could not be verified, we mark it rather than guess.

Where players actually come from

Organic traffic · Ahrefs · Aug 2026

Real search traffic by country, coloured by which regulatory face serves that market. This is where the licence story and the audience diverge.

ALspillover 113.4K · 75.5%
THTHspillover 9.4K · 6.2%
EEEEspillover 8.4K · 5.6%
AZspillover 5.9K · 4%
ROROspillover 3.1K · 2.1%
KRspillover 2.3K · 1.5%
VNspillover 2.3K · 1.5%
HKspillover 2.2K · 1.5%
ITITspillover 1.8K · 1.2%
SGspillover 1.3K · 0.9%

Some of this traffic is spillover on generic game or provider keywords, not served players; those regions are blocked.

Brand demand: where Bet365 is searched

159.4K/mo · Ahrefs

Search demand can lean differently from actual traffic. Where the two diverge, it is worth noting who looks the brand up versus who actually plays.

GBGB 28%USUS 20%ESES 9%NZ 5%ITIT 5%AR 4%CACA 3%NLNL 3%

What players say

No Trustpilot profile found

Blocked in Estonia

Only bet365.ee holds the Estonian licence. These other domains of the same brand are blocked in Estonia by the Tax and Customs Board, so the Estonian licence does not apply to them:

  • poker.bet365.com

Frequently asked questions

Is Bet365 licensed in Estonia?+

Yes. Bet365 operates on bet365.ee under Estonian licence HKT000036, HKT000037, HKL000270, HKL000410, held by Hillside (New Media Malta) PLC and recorded in the national register.

Does Bet365 have a Trustpilot profile?+

No. Bet365 does not have a dedicated Trustpilot profile at the time of writing.

Where do Bet365 players actually come from?+

By organic search traffic (Ahrefs), most visits come from offshore markets, while Estonia and Finland make up the EMTA-licensed share.