Coolbet is an online casino and betting site operating on coolbet.com. It runs under an Estonian (EMTA) gambling and toto licence held by StayCool OÜ.
The licence numbers HKT000027, HKT000028, HKL000206, HKL000528 are recorded in the Estonian register under registry code 12814989, and anyone can confirm them there.
The operating company, StayCool OÜ, is registered in Estonia.
On Trustpilot, coolbet.com has a published profile.
Everything above comes from the public register and the operator's own published details. Where a fact could not be verified, we mark it rather than guess.
Real search traffic by country, coloured by which regulatory face serves that market. This is where the licence story and the audience diverge.
FIspillover
74.2K · 47.4%
NOspillover
26.6K · 17%
EEspillover
16.1K · 10.3%
SEspillover
12.6K · 8%
CAspillover
12.5K · 8%
ISspillover
3.9K · 2.5%
USspillover
3.7K · 2.4%
CLspillover
1.4K · 0.9%
Some of this traffic is spillover on generic game or provider keywords, not served players; those regions are blocked.
Search demand can lean differently from actual traffic. Where the two diverge, it is worth noting who looks the brand up versus who actually plays.
CL 28%SE 18%FI 8%EE 7%US 5%MX 4%CA 4%PE 4% The spelling gives away the market: kasiino = Estonian, kasino = Finnish, kladionica = Serbian, casino = international.
Yes. Coolbet operates on coolbet.com under Estonian licence HKT000027, HKT000028, HKL000206, HKL000528, held by StayCool OÜ and recorded in the national register.
Yes. Coolbet has a Trustpilot profile at coolbet.com, although its aggregate score was not readable when we checked.
By organic search traffic (Ahrefs), most visits come from offshore markets, while Estonia and Finland make up the EMTA-licensed share.